Christopher Ruebeck Ph.D.
Associate Professor of Economics Lafayette College
Dr. Ruebeck’s areas of expertise include industrial organization, game theory, applied econometrics, and agent-based computational economics. Before receiving a doctorate in economics, his corporate and government experience was in the medical and defense industries, having completed masters and bachelors degrees in electrical engineering. He has published papers on a variety of subjects in economics, including firms’ behavior in the computer hard disk drive industry, the economics of racial identity, environmental policy in the shipping pallet market, and the economic effects of handedness. He teaches courses from the introductory Principles of Economics (101) and Intermediate Microeconomics level through advanced classes such as Marketing Science, Computational Modeling of Markets and Behavior, and Evolutionary Game Theory.
Dr. Ruebeck’s honors students have studied a wide array of topics, including the pharmaceutical industry, direct response advertising, the U.S. Steel industry, and restaurant tipping behavior. His pedagogy includes publishing in the area of
classroom demonstrations, a price-and-location game called Virtual Corporate Reality, and using “clicker” technology to increase student learning and classroom participation. Adding a “community-based research and learning” component to his Marketing Research course led to further engagement with the LVRC. Dr. Ruebeck’s teaching and research have been funded by grants from Lafayette College, local community organizations, and the National Science Foundation.